ARF / Amplist Rights Framework
Intelligent agency for artificial intelligence.
From content rights to authorized use.
Connect permissions, creative workflows, delivery and usage accounting. Start with the capabilities your organization needs.
A modular architecture for authorized content use, built around your organization. Follow the flow end to end, or begin with the single capability that carries the most value.
Licensor and partner of Music IP Holdings (MIH).
One architecture. Your starting point.
A modular architecture, built around your organization. Follow the flow left to right, or start with the single capability that carries the most value.
- 01
Establish rights
The foundation
- 02
Create & approve
When needed
- 03
Bind the record
Content identity
- 04
Authorize & deliver
Permitted use
- 05
Account & review
What happened
Existing approved content can enter without generation. Each stage is a boundary you can adopt on its own — permissions govern delivery, authenticated usage feeds accounting, and monitoring matches feed a separate review.
Understand the whole. Choose the parts.
Follow the flow, or select a module to see what it does, what it needs and how we help.
Start with what is permitted.
Connect the content you already have to approved rights records. Define the uses, territories, time windows and decision owners that matter to your organization.
A rights-management engagement can create value on its own.
Add creation when it adds value.
Use existing approved content or connect selected creative tools. Review the output and bind its recorded history to the version you plan to release.
Generation is optional. Approval, permission and provenance remain distinct.
Carry permission to the point of use.
Connect the approved rendition to participating delivery systems. Check context, scope and expiry at a boundary the client can control.
Where a use cannot be admitted, apply the agreed fallback.
Know what happened next.
Join authenticated usage to deal rules for accounting. Keep observed matches in a separate evidence workflow for investigation and review.
Recorded delivery, observed reuse and payable usage are different things.
- History
- Provenance records describe what happened.
- Permission
- Rights records describe what is allowed.
- Accounting
- Qualifying usage connects to deal terms.
- Evidence
- Monitoring matches support investigation.
Different media. The same clear foundation.
Keep the rights and evidence model. Adapt creation, delivery and usage records to the way your sector works.
CAMPAIGN → RENDITION → ACCEPTED USE
From approved creative to accountable delivery.
Connect campaign rights, creative variants and publisher insertion. Carry the identity of the approved ad into the records used for reconciliation.
- Content identity
- Campaign → ad rendition
- Permission scope
- Publisher / campaign / territory / time
- Usage & evidence
- Authenticated insertion and playback events
- 01
Campaign & rights
Record the brief, catalog permissions and campaign scope.
- 02
Create & approve
Generate only when needed; review the creative and prepare the exact final bytes.
- 03
Authorize & insert
Check synchronized local state and admit the rendition or a prepared fallback.
- 04
Attribute & reconcile
Join usage to authenticated acceptance, suppress duplicates and apply deal terms.
Implementation requires publisher adapters and a controllable pre-insertion boundary. Observed ad matches stay separate from payable usage.
Point of use
What happens at the point of use?
Try a permitted or blocked rendition. This example shows a decision; it does not connect to a delivery system.
Start where the value is.
Choose an outcome, then adjust the capabilities. You can use existing systems to meet the supporting dependencies.
01 / Choose an outcome
02 / Select capabilities
03 / Resolve supporting dependencies
Every selected capability has its supporting dependencies in scope. Nothing else needs a decision.
2 of 10 capabilities selected
Preset: Manage permissions
Illustrative planning tool. No form is submitted. Reloading resets your selection. A focused capability can be the whole engagement — rights management does not require generation, watermarking, ad insertion, commerce or blockchain.
From a useful idea to a working capability.
As a licensor and partner of Music IP Holdings (MIH), our team connects IP licensing, business goals, rights decisions and engineering. Each phase has a clear outcome and a decision to proceed, revise or pause.
- 01
Strategy session
Agree the opportunity
Goals, constraints and the first use case.
What you leave with
Priority use case + next steps
- 02
Discovery & mapping
Map the rights workflow
Decision owners, existing systems and the gaps between them.
What you leave with
Workflow map + owner list
- 03
Design
Shape the capability
Rules, interfaces and acceptance criteria for the chosen scope.
What you leave with
Design + acceptance criteria
- 04
Build & integrate
Make it work
Reuse strong systems, connect what fits and build the missing behavior.
What you leave with
Working capability
- 05
Pilot
Prove it on real cases
Validate decisions, provenance and evidence against live examples.
What you leave with
Validated results
- 06
Operate & expand
Improve from measured use
Run the capability, measure it and extend to the next scope.
What you leave with
Operating model + roadmap
Agree the scope, budget, accountable owners and acceptance criteria before each phase begins.
A specific role, for each capability
- 01Ingestion
- 02Rights & policy
- 03Generation
- 04Approval
- 05Provenance
- 06Distribution
- 07AAuthorization
- 07BUsage & settlement
- 08Agents & commerce
- 09Detection & evidence